Mavi for energy retailers

Spanish electricity retail has run out of easy differentiation. The commodity is identical, price converges within days of any move, and a quarter of customers switch supplier every year. What separates one retailer from another is no longer the tariff: it is how many contracts the network closes, how many of them survive the first year, and how many activate without friction.

That makes the sales network the real asset, and it is the part of the business with the least instrumentation. Most retailers distribute through channels they do not employ, using scripts they cannot audit, on data the intermediary controls. The company carries the licence, the brand and the regulatory liability, but sees the operation only through the report it is sent.

The cost of that gap is measurable. Rejected messaging requests turn closed sales into contracts that never activate. Calls that omit a mandatory disclosure extend the customer's withdrawal right from fourteen days to twelve months. Opaque commission calculation is the single most common reason a productive partner moves to a competitor. None of these are sales problems or back-office problems: they are the same problem, showing up at different points in the cycle.

Mavi was built for that gap. One layer across origination, sales execution, contracting, messaging and settlement, deployed on the commercial model already in place rather than replacing it. The retailer keeps its channels, its catalogue and its systems, and gains what it has never had: the same view of the operation that its network has.